Elevator Street

Learn

You do not need to become an expert. The goal is simple: understand the service well enough to talk about it with confidence. Watch in order. Jot down anything unclear and we will talk it through.

Digital Marketing 101

Start here. Understand the service we sell.

Four short, plain-English videos. You are not learning to do the work, just to understand and explain it confidently on calls. About an hour total, watch in order.

  1. 1 What is Digital Marketing? Simplilearn · ~8 min The big picture. Frames all the pieces so the rest has a place to hang.
  2. 2 What is SEO? (Explained in 7 Minutes) Durable · ~7 min The core of what we sell: showing up when people search.
  3. 3 Local SEO: What It Is & Why It Matters for Small Businesses Muletown Digital · short The heart of our customer: local businesses that need to show up in their own town.
  4. 4 What is AEO? AEO vs SEO Simplilearn · short The AI-search edge: getting picked as the answer inside ChatGPT and Google AI overviews.

AI 101 (optional, for interest)

A gentle intro to AI. Not required for the job.

Three short non-technical videos if you want to understand the AI tools behind the scenes. Watch anytime.

  1. 1 Large Language Models, explained briefly 3Blue1Brown · ~8 min The clearest short explanation of what these AI tools actually are.
  2. 2 ChatGPT for Beginners: How to Actually Get Work Done Kevin Stratvert · short Concrete, friendly, non-technical. Real everyday tasks.
  3. 3 A Quick & Practical Introduction to Prompt Engineering Automata Learning Lab · short How to phrase requests so the AI gives useful output.

Coming soon